Medford Launches Wayfinding Study Survey

The City has opened a survey as part of its wayfinding study, announced Mayor Breanna Lungo-Koehn. The wayfinding study is a city-wide initiative that aims to improve navigation challenges across all modes of transportation and highlight points of interest in the city. Responses to this survey will help inform the design and placement of new signage around the city. 

Design firm OverUnder and the City of Medford are assessing current conditions in Medford, and based on community input, will design wayfinding signs to help pedestrians, cyclists, and drivers move through the city. Wayfinding is about the tools people use to navigate from place to place and an opportunity to showcase the City’s local identity. The wayfinding study aims to help people move around the city easily and celebrate Medford’s branding identity.  

The current wayfinding study builds on a past pedestrian and bicycle wayfinding pilot. The former pilot brought temporary signage to Medford Square, helping orient visitors to nearby destinations and show how long it would take to walk or bike there. The current study builds on the pilot and will make recommendations about how to convey directions and Medford's identity through signage, art, and other public realm installations. This study is funded through the MA Gaming Commission's Community Mitigation Grant to offset impacts from casino gaming in the region and help Medford be a competitive destination by highlighting local cultural and business assets.  

“As we attract more people and businesses to Medford, wayfinding becomes increasingly important to help the community navigate around our City,” said Mayor Lungo-Koehn. “Please share your thoughts on how you get around and ways we can better connect all the great places Medford has to offer, like the Chevalier Theatre, the Medford Public Library, the Clippership Connector, and more.” 

The wayfinding survey is open until September 30, 2025. You can find the survey in English, Spanish, Brazilian Portuguese, Haitian Creole, and Arabic here.